SJ Group Announces Strategic Brand Consolidation and Rebranding to SJ Clemenger
1 December, 2025 – SJ Group is proud to announce a major transformation in our company’s branding strategy. Effective 1 December, 2025, we will consolidate our five core brands—SJ International Freight, ST Freight, Fast Freight, TinTin Cargo, and Clemenger International Freight—under a unified brand identity: SJ Clemenger.
This strategic move reflects our vision to streamline our operations, enhance our service offerings, and strengthen our market presence. By uniting these brands under SJ Clemenger, we aim to deliver a more cohesive and robust customer experience, leveraging the strengths of each brand while fostering a unified corporate identity.
Why the Change?
The consolidation will enable us to operate more efficiently, innovate more rapidly, and provide our clients with an integrated platform that leverages the best of all our services. It also reaffirms our commitment to quality, reliability, and growth in a competitive logistics landscape.
What to Expect
Starting December 1, 2025, all services will be seamlessly transitioned to the SJ Clemenger branding. Customers, partners, and stakeholders will see new branding across our website, communications, and service channels, reflecting our fresh look and renewed dedication to excellence.
A Message from Leadership
“This rebranding is more than just a new logo—it’s a reaffirmation of our commitment to excellence and innovation,” said Mr. Charles Yip, Managing Director of SJ Clemenger. “Our unified brand will enable us to serve you better, faster, and more efficiently, as we continue to grow and adapt to the needs of our clients and markets.”
We thank all our clients, partners, and employees for their continued support. We are excited to embark on this new chapter and look forward to delivering even greater value under the SJ Clemenger name.